For founders everywhere

The Codeblix blog

Practical thinking on building SaaS, creating recurring revenue, buying software, and turning digital products into transferable assets.

How to

SaaS Churn Rate: Formulas, Cohorts, and Honest Benchmarks

Calculate SaaS churn rate correctly, distinguish customer from revenue churn, use cohorts, understand benchmark limits, and turn cancellations into useful product decisions.

How to

SaaS LTV and CAC Calculator: Formulas With Sensible Inputs

Calculate SaaS customer lifetime value and acquisition cost with transparent formulas, contribution margin, churn, payback, cohorts, and scenario ranges.

Thought leadership

SaaS Gross Margin and Profit: Calculate Before You Benchmark

Learn how to calculate SaaS gross margin and profit margin, classify cost of revenue, use benchmark ranges carefully, and explain the economics to a buyer.

How to

SaaS Marketing Strategy: Build a Measurable Growth System

Create a SaaS marketing strategy around customer evidence, positioning, one primary channel, activation, retention, measurement, and a realistic 90-day plan.